Blogging may be the last thing on your mind when considering ways to reach your career goals. However, it can be a surprisingly effective method of getting recognized by industry experts and recruiters. If done correctly, blogging demonstrates in-depth knowledge of your field and a strong commitment to your career. Read on for tips on how to use your blog to boost your career.
Choose a professional domain name. A professional domain name is crucial. You want potential employers and contacts to have a good impression of you, and your website name can impact how others perceive you. How do you choose a site name? First, consider using your own name. If you have a common name, you may need to include an initial or middle name. Another option is a domain name related to your industry. Just remember to keep it as simple and professional as possible.
Write quality, relevant posts. Quality posts are key to your blog’s success. Make sure the posts are relevant to your site’s overall theme and provide information that people want or need. Having trouble getting started?
Tie your blog to social media. If you’re not on any social media platforms, now is the time to make accounts and tie them to your new blog. You can get the word out about new posts through social media, and make industry contacts more easily.
Be easy to contact. Your blog should have contact information available for readers, either on the sidebar or on a separate contact page. Again, you want the email address tied to your account to be professional (using your own name is a safe bet).
Create an “About” page. Your “About” page should be your professional profile, including your education, professional experience, skills and accomplishments. Don’t skimp on this page because it validates the information and advice you provide in your blog posts.
Reach out to other bloggers. One of the best ways to get your blog noticed is to connect with other bloggers in your niche. Offer to write guest posts, comment on their articles, and interact with them on social media.
Blogging isn’t the right choice for everyone, so don’t jump into it lightly. Do you have the time and patience to maintain a blog? A blog may seem like a simple hobby, but it can be time-consuming and stressful if you’re trying to create a successful blog or website. On the other hand, blogging can be rewarding and interesting if you have the motivation to stick with it.