Do you love social networking? Think you can successfully promote a brand online? If so, a job in social media marketing may be right for you. Companies are becoming more aware of the impact of social media on their success, and therefore need skilled social media professionals to manage their brands online. Some fun social media and marketing jobs to consider:
Online Community Manager
Community managers are responsible for building and maintaining online social media communities on sites such as Facebook, LinkedIn, Twitter, YouTube, and Google+. They may post content, comment, and answer questions on forums and social media platforms. Community managers act as brand ambassadors for their employers and must be able to communicate on professional level online. The median annual salary for community managers is $48,555 according to Indeed.com.
Social Media Strategist
Social media strategists, also called digital strategists, work to develop the best ways to leverage social media to improve a company’s image and sales. They are responsible for growing and maintaining online communities on their employer’s behalf. Social media strategists may post content, comment, and answer questions on social media platforms. Therefore, they must be comfortable with a variety of social media platforms, and must be able to create original content. According to PayScale.com, the median annual salary for social media strategists is $49, 237 as of September 2015.
Internet Marketing Specialist
An internet marketing specialists may conduct SEO research, create online marketing campaigns, and utilize analytic tools. They must be familiar with basic programming languages, keyword research, and web analytics. According to Payscale.com, Internet Marketing Specialists earn a median annual salary of $40,324.
Social Media Coordinator
Social media coordinators help manage all company social media accounts and often report to the community manager or social media manager. They assist other marketing and social media professionals in creating marketing content and monitoring campaigns. Other duties may include assisting with public relations activities. According to Payscale.com, Social Media Coordinators earn a median annual wage of $37,692 as of September 2015.
Marketing Communications Director
Communications directors perform many of the same functions as other social media professionals-managing social media platforms, creating content, and using web analytics. They are often responsible for overseeing other social media employees, managing company websites, and creating advertising campaigns. Marketing communications directors earned a median annual salary of $75, 977 as of September 2015, according to PayScale.com.
For advice on finding a job in social media, read Getting a Social Media Job For Dummies