Public relations may seem like a glamorous career, but that isn’t the case for most publicist or PR agents. Few publicists work for big-name celebrities. In fact, many publicity agents work for small business or unknown artists and writers. Public relations is a lot like job searching- trying to get the attention of people that…
Tag: branding
Building Your Professional Brand
Chances are you’re already a pro at self-marketing – you may just not know it. Each Facebook update, blog post, tweet and photo you’ve shared on the Internet already exists in a loosely linked network of social media. By harnessing these networking sites and honing the content, you can leverage your online presence to build…
Ten New Year's Resolutions for Your Brand
The following post is contributed by Shawn Parr. He is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego whose clients include Starbucks, Pepsi, Jack in the Box, Adidas, MTV, Nestle, Pinkberry, Virgin, Disney, Nike and American Eagle Outfitters. 1. BE COURAGEOUS, OFTEN Take bold steps to stand out from…