Have you ever thought about starting a blog or website to promote yourself or small business? A strong online presence will give you a leg up in today’s competitive market. If you’re looking for a job, you have to market yourself as a brand. Alternatively, if you want to work for yourself, it’s crucial to market your business online. Creating a website and blogging about your field is a great way to establish a professional online profile. Some tips for starting a blog:*
Consistency will help others find you online. If you use one name on Twitter, another on Facebook and yet another on LinkedIn, it will be more difficult for others to identify you. Try to stick with the same username across platforms. Additionally, you should be consistent with posting and commenting. Everyone needs a break once in a while, but don’t just disappear for months at a time. Try to create a consistent schedule with your online interactions.
Your online image should be professional in order to attract more potential employers or clients. If you’re applying for a job, expect employers to search online for you. And if you own a business or work freelance, expect potential clients to check out your online profiles. Use your own name or business name for email addresses and social media profiles. Try to avoid controversial topics and keep conversations focused on your career or business.
Setting up your website and social media profiles is just the beginning of establishing your brand. You have to regularly interact with others in your field in order to be noticed. Follow leaders and peers in your industry. Ask questions, do research, and offer advice. Whether it’s a simple retweet or writing a comment on someone’s article, you have to show your continued interest.
Keep Information Current
Make sure your information is current. Your hours of operations, location(s), contact information, products or services offered, and pricing changes.
Know Your Target Audience
Knowing the customers you want to target is crucial to developing a marketing and advertising plan. Who is most likely to buy your product or services? If you have a landscape company, for example, you want to use related keywords in your marketing materials and on your website.
Learn about SEO
Search Engine Optimization (SEO) is crucial to being found on the web when people search for your business or businesses in your industry. When you create a blog post or website, be sure to incorporate Search Engine Optimization. This can be done with plugins that help you use the right keywords for your target market.
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*Excerpts taken from this post: https://andreashapley.com/10-online-marketing-tips-for-your-small-business/